About

Soldier. Engineer. Artist.

I'm Mark Favero. I've spent my career at the intersection of soldiering, engineering, and craft — twenty years shipping software at Microsoft, Amazon, and my own companies, twenty-four years in the Washington Army National Guard, and, alongside all of it, a life in photography. Capturing Illumination is where those three lines converge.

Based in Seattle, Washington.

Now

What I'm building

Independent product development, end to end — designing, engineering, and shipping the products behind Capturing Illumination LLC. Today that's a portfolio spanning consumer iOS, tvOS, safety-critical hardware, and offline AI.

See the portfolio

Experience

Twenty years of shipping

From MSN Passport at company-wide scale to Kin, Windows Phone, Surface, Fire TV, and the road behind the NFL and PGA Tour deployments — a career of showing up in hard rooms and shipping.

  1. 2022 – Present

    Founder & Product Lead

    Capturing Illumination LLC · Seattle, WA

    Independent product development. Designing, engineering, and shipping a portfolio of software across mobile, web, and TV — end to end.

    • SkyWatch — solar-powered drone-detection mesh built on FAA Remote ID (ASTM F3411). Node 1 field-confirmed operational in June 2026.
    • Once Upon Us (onceuponus.app) — live iOS storytelling app pairing GPT-4o-mini, ElevenLabs voice cloning, and Luma video generation for children's bedtime stories in a parent's own voice.
    • MellowMiles (mellowmiles.app) — privacy-first iOS/watchOS driving-wellness app in TestFlight beta; Android in development.
    • HomeBaseTV — Apple TV live-news dashboard.
    • ARIA — offline crisis AI on rugged hardware; Harmonia — early explorations.
  2. Nov 2023 – Dec 2023

    Sr. Technical Program Manager (contract)

    T-Mobile · Bellevue, WA

    Mobile device software development across multiple Agile teams. Translated product strategy into epics and user stories, ran the Jira backlog, supported PI planning. Position eliminated in a program reduction.

  3. Sep 2022 – Aug 2023

    Senior Product Manager

    CHEQ Lifestyle Technology, Inc. · Kirkland, WA

    Owned product strategy for CHEQ's social payments platform and venue ordering system. Turned customer insight into epics and user stories, aligned quarterly roadmaps with enterprise partners, and managed 3rd-party API integrations with a Bangladesh dev team.

  4. Mar 2020 – Sep 2021

    Senior Technical Program Manager

    Microsoft Surface · Redmond, WA

    Owned the Surface Pro X (ARM) and Surface Go roadmaps. Partnered with Qualcomm and Windows teams to executive level. Built a live Power BI reporting system on Azure DevOps data that eliminated manual TPM reporting, and drove continuous improvement across global manufacturing sites.

  5. Dec 2017 – Mar 2020

    Senior Technical Program Manager

    Amazon — Fire TV Device Control · Seattle, WA

    Led the IR Blaster program for Fire TV and Fire TV Stick. Traveled to Sydney, Madrid, and Milan to acquire international devices and capture IR codes for a custom test library. Ran QA in Berlin (with quarterly on-site trips) and built a $250 proof-of-concept remote-testing rig that let Berlin control US cable boxes virtually — adopted as standard practice.

    • Managed device control for five-country international Fire TV launches (France, Italy, Spain, Germany, UK) with 90%+ device coverage.
    • Orchestrated a server-cost reduction initiative saving 10%+.
  6. Sep 2014 – Nov 2017

    Program Manager — Surface Field Investigation & Events

    Microsoft · Redmond, WA

    Boots-on-the-ground for the highest-profile Surface deployments in the world. NFL, PGA Tour, and international enterprise field investigations.

    • Super Bowl 50 (Levi's Stadium) and Super Bowl 51 (NRG Stadium); Pro Bowl testing/validation in Hawaii; 15+ regular-season NFL games.
    • Performed the teardown and root-cause analysis on the Bill Belichick tablet after the October 2016 nationally televised incident.
    • PGA Tour: The Players Championship, RBC Heritage, Quicken Loans National, Travelers Championship — integrated Surface with ShotLink for on-course green shot capture.
    • Identified Wi-Fi chip firmware as the primary failure mode for both the NFL and PGA deployments; coordinated directly with Marvell on firmware updates and Cisco on enterprise network configuration.
    • International enterprise field investigations at Mercedes-Benz, BMW, and Heineken (Germany), plus schools on Australia's Gold Coast.
    • US enterprise resolutions at Children's Hospital (Wi-Fi — earned a formal award, permanently eliminated a CVP-level escalation chain), Bank of America, and Kaiser Permanente (MiraCast wireless streaming).
  7. Oct 2007 – Nov 2011

    Program Manager — Microsoft Kin (Project Pink) & Windows Phone

    Microsoft · Redmond, WA

    Core PM on Microsoft Kin — a $1 billion mobile platform built inside the Premium Mobile Experiences division on top of the $500M Danger Inc. acquisition (T-Mobile Sidekick). Wrote feature specifications and coordinated code deliveries across Windows CE, Zune, and Kin Studio (cloud). On Windows Phone: feature specs, code delivery, schedule management, integration across teams.

  8. Dec 2000 – Oct 2007

    Program Manager — MSN, Passport & Windows Live ID

    Microsoft · Redmond, WA

    Company-wide identity platform work at scale — Passport / Windows Live ID served every Microsoft property. Also PM on MSN Companion (Compaq, eMachines, Vestel, RCA, Acer, Inventec hardware partners) and MSN 8 / 8.5 / 9 dial-up software.

    • US Patent No. 7,287,076 — "Performing threshold based connection status response" (assignee: Microsoft Corp.).

Service

Twenty-four years in the Guard

Washington Army National Guard, 1994 – 2018. Honorably retired at the rank of Major. Infantry officer turned Information Operations chief; combat deployment to Baghdad in support of Operation Iraqi Freedom; multiple international joint and coalition exercises; catastrophic-event planning at the state level.

  1. Nov 2008 – Sep 2018

    IO Chief & Senior Trainer — 56th Theater Information Operations Group

    Washington Army National Guard · Camp Murray, WA · Rank: Major, FA 30

    Plank holder — founding member of the 56th TIOG. Led the IO planning cell across eight major joint and multinational exercises: Balikatan (US / Philippines, 4×), Terminal Fury (PACOM command-post exercise, 2×), Exercise Keris Strike (US / Malaysia / Australia), and Exercise Tiger Balm (US / Singapore).

    • Chaired IO working groups, briefed flag officers and coalition commanders.
    • Developed IO and Strategic Communications training for US and foreign military personnel across Japan, the Philippines, Malaysia, Mexico, and Canada.
    • Partnered with Geographic Combatant Commands on IO training and doctrine.
  2. 2015 – 2018

    Senior Staff Planner — State Emergency Management

    WA State Army National Guard Headquarters · Camp Murray, WA

    Multi-agency planning for catastrophic events. Cascadia Subduction Zone earthquake response (9.0+ scenario affecting seven million people across Washington, Oregon, and California). Coordinated with Washington State Emergency Management Division on mass casualty, infrastructure collapse, and federal/state integration.

  3. Jun 2002 – Feb 2006

    IO Cell Team Lead — Combat Deployment, Operation Iraqi Freedom

    1st Information Operations Group · Baghdad, Iraq · Rank: Captain, Infantry

    Commanded an IO Forward Support Detachment attached to the 1st Cavalry Division G3-IO Cell, HHC, Baghdad — one of the first two IO FSDs ever assigned to a Division HQ in combat. Coordinated 2005 Iraqi election preparation with local officials and ran Key Leader Engagements using BATNA negotiation methodology.

    • Worked at US Embassy Baghdad coordinating and deconflicting information operations with Strategic Communications Command for the entire State Department.
    • Awarded the Bronze Star Medal for OIF contributions, 2005.
  4. Aug 1994 – May 2002

    Infantry Officer — Alpha Co., 1/161st Infantry Battalion

    81st Infantry Brigade · Camp Murray / Fort Lewis, WA · Rank: Captain, Infantry

    Developed and trained an infantry company of 150 soldiers over a two-year company command; platoon leader assignments prior. International exercises in Canada.

Awards & decorations

  • Bronze Star Medal (2005, Operation Iraqi Freedom)
  • Army Reserve Components Achievement Medal (2nd Award)
  • National Defense Service Medal
  • Global War on Terrorism Expeditionary Medal
  • Global War on Terrorism Service Medal
  • Armed Forces Reserve Medal w/ M Device
  • Overseas Service Bar (2nd Award)
  • Parachutist Badge (Airborne)

Craft

A life in photography

Alongside the software, a documentary practice: quiet spaces, light and shadow, and the character of Washington State. Ongoing collections include Exploring Washington (landscapes, people, place) and the four-book Feel series on decay and abandonment — Northern State Hospital, Aloha, Old Forts, and Remembrances (in development).

Toolbox

The stack

Credentials

Education & qualifications

Education

  • BA, Political Science

    University of Washington, Seattle · 1996 · Commissioned via ROTC as Second Lieutenant, Infantry

  • Certificate in Photography

    University of Washington Professional & Continuing Education · 2023 · UW School of Art + Art History + Design

Credentials

  • US Patent No. 7,287,076 (assignee: Microsoft Corp.)
  • FAA Remote Pilot Certificate
  • Secret / TS-SCI clearances (lapsed at retirement, eligible for reinstatement)
  • Bradley Fighting Vehicle qualified

Military training

  • ROTC Commission, University of Washington, 1996
  • Infantry Officer Basic Course (IOBC), Fort Benning, 1997
  • Bradley Fighting Vehicle Leader Course, 1997
  • Military Intelligence Captains Career Course, Fort Huachuca, 2011
  • Information Operations Qualification Course (FA 30), Fort Leavenworth
  • Parachutist Badge (Airborne qualified)

Want to talk?

For a project, a role, or the full resume in a form your ATS actually likes — reach out.

Get in touch